Wednesday, August 28, 2013

Duradek Highlighted by Professional Deck Builder Magazine

Duradek is highlighted as a "Hot Product" for the hot summer season in Professional Deck Builder Magazine. While in the midst of peak season for decking professionals, we are happy that these skilled specialty tradesmen are learning that Duradek is the ideal solution for many decking projects from ground level patios to flat roof decks over living space.

Professional Deck Builder Magazine distributed a newsletter this month that highlighted Duradek as one of the best products to choose from in a marketplace crowded with new products.

Duradek - A "Hot Product" in Professional Deck Builder
Additionally, Professional Deck Builder online currently has Duradek featured in the Product | Material category with Duradek Ultra PVC Membranes; and in the Design and Construction category Duradek is included twice in Decking Moisture Management. Once for Duradek Ultra and once for Ultra Tiledek, both recognized as superior solutions for moisture management for decking projects alongside an article link entitled "Keeping Water Out of Decks". This is the perfect spot for building professionals to locate information on Duradek and discover what makes Duradek stand out from other comparable products. As the article states, good details are "paramount to the longevity of decks and the houses they are attached to."

Duradek professionals often see how a quality deck could have had a much longer life and unnecessary repairs could have been avoided had proper flashing details been given the attention they really need. This is one small example of why Duradek is only available through a network of professionals who have been trained in the intricacies of deck waterproofing. No matter how great a product is, if it has not been installed properly it will not be guaranteed to perform as intended. With these trained installers, Duradek is confident in offering a 10 year warranty on their waterproofing membrane (while contractor workmanship warranties remain as a separate warranty).

For a specialty skill like deck building and waterproofing it is important to turn to both a product and a professional you can trust. If you are a decking professional, you may want to considered adding Duradek and its strong 40 year performance history to your product offerings. Or if you have a decking project that includes a roof deck, you may want to contact a Duradek Dealer in your area to take care of the moisture management aspect of your decking projects.  

Monday, August 26, 2013

Duradek Makes Top 101 New Products List on Professional Builder

Professional Builder Magazine selected Duradek as one of the 101 Best New Products of the Year for 2013. Although Duradek has consistently been manufactured over a strong 40 year history, it is it's designer style Ultra Cork Macchiato vinyl that earned Duradek a spot on the top new products list in Professional Builder.


Cork Macchiato - a Top 101 New Products

Duradek Ultra Cork Color Options
Duradek Ultra Cork Vinyl Color Options
The Cork line launched in 2011 with the first color option, Natural, followed by Espresso and Macchiato. Since then it has been gaining popularity as a reliable option for waterproofing decks with unique style. With a contemporary look, the Cork line of vinyl has a blended texture that mimics natural cork and that adds a stylish element to outdoor design schemes. The most recent addition to the Cork line is the bold Graphite which has just become available and is now starting to roll out into the market place.

This best product recognition is given to the products that receive the most interest from Professional Builder readers, and with and with an audience reach of more than 112,000 home building professionals each month, all of whom have the authority to buy or specify building products. We are proud to stand out amongst the thousands of quality building products available.


Duradek Ultra Cork Macchiato Vinyl Roof Membrane
Duradek Ultra Cork Macchiato
Professional Builder Magazine is part of the redesigned HousingZone.com which is an easy to use resource that retains more than a decade's worth of editorial archives. Professional Builder also distributes a weekly e-newsletter and you can visit HousingZone.com for a free subscription.
 

The Importance of Choosing the Right Product

Readers that showed interest in Duradek vinyl membranes could see that it offers:
  • roof grade waterproof protection
  • a stylish walking surface for decks
  • a long lasting, low maintenance solution
What they may not have seen, is all of the testing and quality control that goes on behind the scenes to ensure Duradek remains the strongest performing vinyl membrane on the market.

Duradek is the original vinyl membrane having covered over 125 million square feet of decks and balconies all across North America over the last 40 years. Other product have come along, but compared to Duradek they simply do not have the proven performance. Take for example this Accelerated Weathering Test (ASTM G90) that had Duradek tested side-by-side with another vinyl brand. Would you want to risk this happening to your decking project?

Accelerated Weathering Test ASTM G90
with Duradek and another vinyl brand.
If you are a building professional and the quality of your projects matters to you, be sure to discuss deck waterproofing options with your local Duradek dealer. And remember, not all vinyl is created equal so be sure to ask the right questions when choosing a waterproofing membrane for your next decking project.

Wednesday, August 21, 2013

It's (Fair) Time to Check Out the PNE Prize Home

It’s time for one of Western Canada’s most anticipated summer events and a favourite Vancouver tradition as the Pacific National Exhibition is in full swing and the coveted Prize Home lures hopeful thousands of lottery participants and interior design enthusiasts to get a tour of this beautiful home. Once again, Duradek is proud to be a supplier sponsor for the 2013 PNE Prize Home.

The PNE Prize Home is known for featuring the best in residential design and functionality and this year is no exception.

2013 PNE Prize Home with a roof deck by Duradek.
2013 PNE Prize Home with a roof deck by Duradek.

The more than 3,000 square foot Prize Home has a beautiful exterior and a comfortable elegance in its interior design scheme (provided by Jillian Harris from Extreme Makeover Home Edition) that will blend beautifully at its future home on a scenic mountain lot at Sun Peaks Resort.  A virtual tour of this home will show you the exquisite design details and demonstrate the attention to detail that went into its construction.

Duradek Ultra Forest Floor Birch Roof Deck
This low maintenance deck surface provides roof-grade
waterproof protection for the living area below.
Featuring two decks and an indoor/outdoor fireplace on the lower level deck, this home embraces the trend of making the most of outdoor living space. The second level deck is finished with Duradek Ultra Forest Floor Birch waterproof vinyl and provides access to the fantastic games room situated over top of the double garage. This deck waterproofing is one critical detail of the home that should not be taken for granted, particularly as it is situated over top of living space. Duradek Ultra vinyl is a guaranteed waterproofing membrane acts as a building code approved roofing membrane and walking surface in one.

For details, check out the PNE Prize Home Lottery website.

Good Luck to all who enter from your friends at Duradek!

Monday, August 19, 2013

Duradek Selected as One of the Best New Prouducts for 2013

Professional Remodeler Magazine selected Duradek as one of the 101 Best New Products of the Year for 2013. Duradek has a strong 40 year history with consistent manufacturing so it may seem surprising to see it on a Best New Products list, but it is Duradek's stylish and innovative Forest Floor pattern in the new color of Ash that earned this honor.


Top 10 in New Decking Products

Duradek Ultra Forest Floor Ash
Forest Floor Ash
Not only did Duradek Ultra Forest Floor Ash make the top 101 list (see page 35), but in the decking category it made top 10! The Forest Floor line launched in 2012 with the first color option, Birch. Since then it has been gaining popularity as a reliable option for waterproofing decks with unique style. Inspired by nature, the Forest Floor line of vinyl has a subtle pattern reminiscent of a forest floor with neutral tones that can complement most outdoor design schemes.


Duradek Ultra Forest Floor Ash Custom Deck
Duradek Ultra Forest Floor Ash blends beautifully
with the natural environment!

This best product recognition is given to the products that receive the most interest from Professional Remodeler readers, and with an audience reach of 63,000 remodelers each month, we are proud to stand out amongst the thousands of quality building products available.

Professional Remodeler Magazine was re-launched in September under ownership of SGC Horizon with a better look, larger format with bigger pages and more content. It is also part of the redesigned HousingZone.com which is an easy to use resource that retains more than a decade's worth of editorial archives.

Professional Remodeler on HousingZone.com

In addition to online versions of the magazine, Professional Remodeler on HousingZone.com includes a wealth of valuable information and resources. You can access information in the following categories:

Professional Remodeler also distributes a weekly e-newsletter and you can visit HousingZone.com for a free subscription.

If you are interested in inquiring about Duradek for your home balcony or roof deck, contact one of our qualified, authorized installers for a free estimate.

Wednesday, August 14, 2013

Why Duradek Trains Contractors and Educates Architects

by Duradek Northwest President, Matt Whale

Why does Duradek train contractors and provide education to architects and designers, and is that important?

It is my understanding that the greater percentage of all building related lawsuits are due to water intrusion. So, when entering into the field of roofing or waterproofing, one enters into a field wrought with legal liabilities. Because when decks and roof-decks leak they can cause simple water damage or catastrophic failure.


Duradek Technical Manager, Len Viegener
conducting a training at Duradek HQ.
Whether one has flooring, roofing, carpentry or waterproofing experience it is important to augment each trade's techniques with historical application performance procedures. Having said this, areas that need to be taught for proper PVC waterproof deck installations are proper seam welding and the "capping' of the seams, outside and inside "deck to wall" interface flashing installation, door pan, drain, scupper and overflow application, Deck preparation basics, where you are taught what are acceptable deck construction techniques, slopes and materials, based on successful deck history should also be taught. Now for you professionals, saying that you did not build the deck may not get you off the hook. It is understood that a professional knows what he is placing his product on and its suitability to perform (if you can see it or discover it, you accept it and are most likely liable for it).


Duradek installers in training
Duradek installers in training.

One way to get around the problem is sell the product "over the counter" to anyone with the cash. This puts all the product performance liability onto the installer, or "Do It Yourselfer" and removes all of the installation and most of the product liability for the manufacturer or reseller. Add to the product a "Limited Material Warranty" that further limits the manufacturer's liability and specifies the remedy to supplying materials to only the affected area. Also exclude all aesthetics issues and put the claim criteria into a fee based inspection service call and if deemed out of the realm of material problem you can bill the consumer. Now you have a market program provided by many deck product manufacturers.

Please understand I am not a lawyer, so for a complete legal warranty evaluation, please contact such a person (my personal disclaimer). I write this to help, not discourage; to enlighten not mask; to help you make an informed and educated decision. So does Duradek educate and train? Yes they do. Is it important? Absolutely, because when you are committed to an industry and to your customers, it just seems like the right thing to do.

Duradek Northwest
Mathew Whale CSI, CDT

Download PDF version here.

If you are interested in becoming an authorized Duradek Dealer, check out some details on our Business Opportunities page.


Wednesday, August 7, 2013

Duradek on Decks and Airwaves from Coast to Coast

Duradek, the original vinyl membrane for decks, balconies and flat roofs has been successfully waterproofing and beautifying your outdoor living space for nearly 4 decades.

From the eastern states to the western provinces and all areas in between, Duradek offers a practical decking solution that provides low maintenance waterproofing protection and an attractive walking surface in one. For a great overview on how Duradek can help you to make the most of your outdoor living space, check out a couple of brief messages that are currently on the television airways.




Manufactured in the U.S.A., Duradek is installed only by trained applicators that understand the intricacies of waterproofing details. Deck building and waterproofing are a specialty trade and while some ambitious do-it-yourselfers may want to take on the project themselves, in the long run you are best to trust your waterproofing details to the professionals like to good folks at Delmarva Roofing & Coating who have been installing Duradek for 18 years.

Even with new deck building products on the market that promise low maintenance decking alternatives, Duradek remains one of the most reliable, cost-effective products available.

If you'd like to inquire about how Duradek can be the right choice for your decks, balconies, patios or roof decks, contact a specially trained Duradek installer in your area to ask any questions you might have about PVC waterproofing or inquire about a free estimate.

Monday, August 5, 2013

Enter Deck Sweepstakes with Duradek Distributor AMA Roofing Supplies

Residents of Ontario who have had, or are planning to have, their Duradek deck installed through an AMA Roofing Supplies installer are eligible to enter the "Classy Deck Sweepstakes" for a chance to show off their deck and win some great prizes.

AMA Roofing Supplies along with Duradek, The Greensville Gourment and Home Hardware (Upper Gage) bring this contest to eligible homeowners who wisely chose an attractive Duradek vinyl membrane as their waterproof decking solution. While having a beautiful new Duradek deck makes everyone feel like they have won already by receiving long-lasting, low maintenance outdoor living space, a chance to win some bonus prizes for merely showing off your new Duradek deck is great way to celebrate a prudent investment for your home.  


before and after deck makeover with Duradek
Duradek can transform your deck into outdoor living space you can enjoy!

Eligibility: Anyone who has a Duradek deck installed through an AMA Installer between January 2013 and September 2013.

How to Enter: Have your Duradek installer submit photos and documentation of your installed deck to Andrew at AMA Roofing Supplier. (email: info@amaroofingsupplies.com). Entries must be received by September 30th, 2013.

Grand Prize: One grand prize winner will be selected at random from all eligible entries received. Winner will receive:
  • $300 Gift Card from the Greensville Goourmet
  • Barbecue courtesy of Home Hardware
  • 5% rebate on your vinyl deck from Duradek.
For more information, email Andrew at AMA Roofing Supplies or visit AMA Roofing Supplies Facebook page.    

AMA Roofing Supplies
AMA Roofing Supplies in the Greater Hamilton area.